OVERVIEW.
Jeep: Summer of Jeep
PAUL RENUSCH
HEAD OF PRODUCTION
"Summer of Jeep" is a vibrant and joyful commercial that captures the essence of summertime freedom and adventure with Jeep. With Paul Renusch as Head of Production, the commercial is set to the upbeat tune of Michael Jackson’s "Love Never Felt So Good," perfectly encapsulating the carefree spirit of the season. With scenes of people enjoying sunny days on the beach and Jeep vehicles cruising effortlessly through sand and city streets, the ad celebrates the thrill of summer and the boundless possibilities that come with driving a Jeep.
SYNOPSIS.
The commercial opens with the familiar, infectious beat of Michael Jackson’s "Love Never Felt So Good," instantly setting a lively and cheerful mood. Under a bright blue sky, people are shown soaking up the sun on a beautiful beach, playing volleyball, and enjoying the warmth of summer. A Jeep drives onto the scene, effortlessly making its way through the sand, embodying the freedom and excitement of a perfect summer day.
As the song continues, the Jeep cruises down coastal roads and through bustling city streets, seamlessly blending adventure and urban style. The scenes alternate between sun-drenched beaches, lively boardwalks, and energetic cityscapes, showcasing the versatility and fun of driving a Jeep. People are laughing, dancing, and making the most of the season, with the Jeep always at the center of the action, representing the ultimate summer companion.
The energy builds as more Jeeps join the drive, cruising in tandem along the shoreline, amplifying the sense of community and shared joy. The commercial wraps up with the catchy line, "Summer never felt so good," as the Jeep logo appears on the screen, reminding viewers that the best way to enjoy summer is behind the wheel of a Jeep.
CREATIVE DIRECTION:
"Summer of Jeep" uses bright, sunlit visuals and the infectious rhythm of a classic pop song to create an atmosphere of pure joy and adventure. The direction emphasizes movement and energy, with dynamic shots of Jeeps navigating various summer landscapes—from sandy beaches to bustling streets. The use of Michael Jackson’s "Love Never Felt So Good" enhances the sense of celebration, making the commercial feel like a sun-soaked party on wheels. The overall tone is light, fun, and aspirational, appealing to those who see summer as the perfect time to explore and enjoy life to the fullest.
KEY MESSAGE.
Summer is all about freedom, fun, and making the most of every moment—and no vehicle embodies that spirit better than Jeep. Whether you’re hitting the beach, exploring new places, or just cruising with friends, Jeep is your ticket to a summer that feels just right. With its unmatched versatility and iconic style, Jeep makes every day feel like a sun-drenched adventure. So get out there, feel the wind in your hair, and make this the best summer yet with Jeep—because summer never felt so good.
