AutoTrader: Giant Comparison

The commercial begins with a husband and wife at a dealership, browsing the showroom and inspecting a sleek new car. Suddenly, a giant hand bursts through the dealership window, grabbing the car and lifting it high into the sky. The giant, depicted as a playful figure, uses the rooftops of city buildings as a playground, zooming the car around as if it's a toy. With a sense of childlike wonder, the giant maneuvers the car through imaginary streets and over rooftops, demonstrating the joy of exploring a vehicle up close.

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The fun continues as the giant walks to another dealership, peeking in through the windows to grab another car. Holding both vehicles in hand, the giant carefully compares them, mimicking the thoughtful consideration that every car buyer goes through. This visual metaphor brings to life the ease with which AutoTrader allows users to compare used cars from local dealers, putting the power of choice and comparison directly in the hands of the consumer.

"AutoTrader: Giant Comparison" uses a mix of humor and fantasy to convey the ease and accessibility of comparing cars on AutoTrader. By scaling up the experience with a giant character, the commercial emphasizes how AutoTrader makes the daunting task of car shopping feel manageable and even fun. The bright visuals and playful tone engage viewers, making the concept of car comparison not just practical but also entertaining.

With AutoTrader, finding the right car is as easy as play. By offering a seamless platform to compare vehicles from local dealers, AutoTrader puts the power of choice in your hands—no giant steps required. Whether you're looking for a used car or exploring new options, AutoTrader helps you make comparisons effortlessly, so you can find the perfect fit for your needs.