OVERVIEW.
Chevrolet: Manchester United
PAUL RENUSCH
HEAD OF PRODUCTION
Manchester United" is an inspiring Chevrolet commercial that celebrates the unwavering spirit and dedication of Manchester United fans around the world. With Paul Renusch as Head of Production, this commercial transcends the boundaries of the soccer field, highlighting the deep connection between the team and its supporters. By showcasing everyday citizens as an integral part of the Manchester United family, the ad emphasizes that the most important members of the team are the fans themselves, all united by their passion and pride.
SYNOPSIS.
The commercial opens on the iconic scene of a soccer field, with the Manchester United players preparing for the game. As the announcer calls out the players' names, the scene shifts to fans across the globe—everyday citizens who bring the same level of dedication and enthusiasm to their support of the team. We see people from all walks of life—at their jobs, in their homes, and even at the barbershop—rising in unison as if they are in the stadium themselves.
Some are wearing the iconic Chevrolet-sponsored Manchester United jerseys, proudly displaying their allegiance. The commercial artfully cuts between these fans and the players on the field, creating a seamless connection that shows the power of community and shared passion. Whether they are standing in a crowded stadium or cheering from the comfort of their living rooms, the fans’ energy is palpable and unwavering.
The announcer’s voice rises with emotion, culminating in a powerful acknowledgment: "Here's to you, the most important members of our team." The commercial closes with the Chevrolet logo and the tagline "Find New Roads," reinforcing the idea that Chevrolet and Manchester United are both about forging new paths and celebrating those who make the journey worthwhile.
CREATIVE DIRECTION:
"Manchester United" uses a mix of dynamic shots and heartfelt moments to capture the universal bond between the team and its supporters. The direction emphasizes inclusivity, showing fans from diverse backgrounds and settings, all united by their love for Manchester United. The commercial’s pacing builds with the excitement of a live match, while the transitions between the field and everyday life underscore that being part of the team is not limited to the players—it’s a global family. The visual storytelling highlights the synergy between Chevrolet and Manchester United, both committed to empowering and connecting people through shared experiences.
KEY MESSAGE.
Chevrolet salutes the fans who make every match more than just a game—they make it a celebration of community, passion, and pride. Whether you're cheering from the stands, the workplace, or your own home, you are the heart of Manchester United. With Chevrolet, finding new roads means supporting the journey of every fan, everywhere. Because together, we are all part of something bigger.
