OVERVIEW.
Fiat 500e: Crosswalk - “Environmentally Sexy”
PAUL RENUSCH
PRODUCER
Environmentally Sexy" is a playful and visually captivating commercial for the Fiat 500e that blends Italian design with the allure of nature. Produced by Paul Renusch, this commercial brings to life the seamless fusion of style, sustainability, and the undeniable charm of the Fiat 500e. Set against the vibrant backdrop of a bustling city, the ad creatively imagines a world where eco-friendly meets irresistible allure, making a bold statement that driving green can be both smart and undeniably attractive.
SYNOPSIS.
The commercial begins with the sleek Fiat 500e effortlessly gliding through city streets, embodying the perfect blend of classic Italian design and modern electric efficiency. A smooth voiceover sets the stage: "When Italian design goes electric…" As the car navigates through the urban landscape, a beautiful woman crosses the street in front of the driver. In a whimsical twist, she suddenly transforms into a graceful deer, turning heads and capturing the driver’s attention.
The transformation continues as the streets come alive with a series of women, each portrayed as enchanting creatures—a bird, a butterfly, and more—all drawn to the Fiat 500e, admiring it with awe and fascination. The voiceover playfully comments, "Nature gets turned on," underscoring the connection between the car’s eco-friendly nature and its magnetic appeal. The surreal moment culminates as the driver realizes it's just real people crossing the crosswalk, not animals, bringing the viewer back to reality with a clever twist.
As the women return to their human forms, the voiceover delivers the final line: "The Fiat 500e, it’s not just environmentally friendly… it’s environmentally sexy." The commercial closes with the Fiat 500e continuing its journey, leaving a trail of admiration in its wake, perfectly capturing the allure of driving green with style.
CREATIVE DIRECTION:
Environmentally Sexy" uses a blend of vibrant cityscapes, imaginative transformations, and playful storytelling to showcase the Fiat 500e’s unique appeal. The direction emphasizes the seamless blend of style and sustainability, using the concept of nature personified to highlight how the car’s design turns heads and captures attention. The juxtaposition of city life with the whimsical elements of nature brings a fresh, lighthearted approach to the electric car market, positioning the Fiat 500e as not just a practical choice, but a stylish one.
KEY MESSAGE.
The Fiat 500e isn’t just about being eco-friendly; it’s about embracing a new kind of sexy. With Italian design and electric efficiency, the Fiat 500e turns heads wherever it goes, proving that driving green doesn’t mean sacrificing style. It’s the perfect blend of sustainability and allure—because when you drive a Fiat 500e, nature gets turned on.
