OVERVIEW.
Rent.com: Totally Legit
PAUL RENUSCH
PRODUCER
"Totally Legit" is a clever and engaging Rent.com commercial that humorously addresses the challenges of finding trustworthy apartment listings online. Produced by Paul Renusch, this commercial features a charismatic spokesperson, the "Legitimaster," who takes apartment hunters on a journey to prove that Rent.com offers 100% verified listings. With a mix of humor and assurance, the ad highlights Rent.com’s commitment to providing reliable and trustworthy apartment listings, making the search for a new home as smooth and stress-free as possible.
SYNOPSIS.
The commercial opens with a confident man in a suit strolling down the street, greeting viewers with a warm, "Hello, apartment hunters." He quickly acknowledges the common frustration of navigating numerous online listings, pointing out that it’s often hard to know which ones are legitimate. As the self-proclaimed "Legitimaster," he’s here to assure viewers that Rent.com is different—every listing on their platform is 100% verified.
To prove his point, the Legitimaster dives into a series of humorous scenarios. He steps onto an elliptical in a gym, still dressed in his suit, declaring, "This gym is legit," while effortlessly working out. He then moves to the next scene, confidently striding into a swimming pool in his full suit, stating, "This pool is legit, I promise you," showing his dedication to verifying even the most unexpected aspects of a property.
Finally, he walks through an apartment, Rent.com open on his phone, demonstrating how their listings match the reality of the spaces shown. He emphasizes, "We make sure what you see here, is legit," reassuring viewers that with Rent.com, they can trust what they see. The commercial wraps up with the Legitimaster giving a final nod to the camera, delivering the tagline: "Rent.com—totally legit."
CREATIVE DIRECTION:
"Totally Legit" combines humor, relatability, and a touch of absurdity to connect with viewers who have experienced the challenges of apartment hunting. The commercial’s direction focuses on the Legitimaster’s over-the-top dedication to verifying everything in sight, reinforcing Rent.com’s commitment to authenticity and trustworthiness. The use of unexpected scenarios, like exercising in a suit and diving into a pool, keeps the tone light and memorable, making the message clear—Rent.com listings are thoroughly vetted and trustworthy.
KEY MESSAGE.
When it comes to finding your next apartment, Rent.com makes sure you’re getting the real deal. With 100% verified listings, what you see is exactly what you get, no surprises, no scams—just totally legit options for your new home. Because at Rent.com, we don’t just promise great listings, we prove it, every time.
