OVERVIEW.
Long Live Cars
PAUL RENUSCH
PRODUCER
“Long Live Cars" is an emotional and nostalgic Pennzoil commercial that captures the deep bond between people and their cars, emphasizing that these connections go beyond mere transportation. Produced by Paul Renusch, this commercial follows the journey of a father and son as they share their passion for cars over the years, highlighting the role Pennzoil plays in preserving these cherished moments. Through scenes of everyday life and high-speed race tracks, the ad reinforces that Pennzoil is not just about oil—it’s about celebrating the love and legacy of cars.
SYNOPSIS.
The commercial opens with a touching scene of a father and son picking up a car together, a symbol of their shared passion and the beginning of many memories. They bond over the simple act of changing the oil, with the father teaching his son the importance of taking care of their vehicle. As the voiceover begins, "There’s something about cars—we connect with them, we talk about them, we share them," we see the duo’s relationship grow, anchored by their mutual love for cars.
As the years pass, the son grows older and begins to drive the car himself, continuing the traditions his father taught him. The scenes are filled with heartfelt moments: driving together, sharing stories, and maintaining the car as part of their family heritage. The narrative seamlessly transitions to shots of race cars on the track, showcasing the adrenaline and excitement that comes with pushing the limits of automotive performance.
The voiceover continues, "It’s the same feeling that tirelessly drives Pennzoil to pursue the latest advances in oil technology," underscoring the brand’s commitment to innovation and excellence. The commercial emphasizes that a car is more than just a machine; it’s a part of who we are. The ad concludes with a powerful message: "Long live cars. Not just oil, Pennzoil," celebrating the enduring legacy of vehicles and the vital role Pennzoil plays in keeping them running strong.
CREATIVE DIRECTION:
"Long Live Cars" combines personal storytelling with dynamic visuals to create an ad that resonates with car enthusiasts and everyday drivers alike. The direction focuses on the universal bond people share with their cars, from the simplicity of a father teaching his son to the thrill of high-performance racing. By blending intimate, relatable moments with shots of cutting-edge automotive technology, the commercial effectively conveys Pennzoil’s dedication to both preserving and enhancing the driving experience.
KEY MESSAGE.
At Pennzoil, we understand that cars are more than just vehicles—they’re an extension of who we are. From everyday drives to high-speed races, Pennzoil is committed to advancing oil technology to keep your car performing at its best. Because when you love cars as much as we do, it’s about more than just maintenance; it’s about honoring a lifelong passion. Long live cars. Not just oil, Pennzoil.
